Introducing Hay Research International

Founded in 1986, Hay Research International (originally Burwell Hay) has grown substantially to include a strong consulting staff supported by a full field operation (National Response) and an advanced analytics group.

The company offers a full range of custom quantitative and qualitative research services to North American clients, as well as proprietary and syndicated products. With a hands-on management team and lean organizational structure, HRI brings senior research expertise and powerful analytic resources to every assignment. Our team of experienced marketers, sociologists and statistical experts develop a deep understanding of your business, enabling us to work closely with you as your research partner. Our goal is to help our clients identify strategies that win.

The company's experience encompasses the full range of research methods and business sectors. The company has particular expertise in financial services, investments, packaged goods, business-to-business, telecommunications and not-for-profit/health.

Company Philosophy and Direction

We believe that advances in research are liable to come from two sources ­ 1) superior identification of the subtle, often unconscious factors that drive interest in a brand, company or service and 2) technological improvements from on-line research and hybrid designs.